Sadeh Lok

Brand Development & New Company Material

The Problem

Sadeh Lok initially came to us to tender for their Annual Report to celebrate their 25th Anniversary, with the prospect of working on more of their existing publications and other works. The client was very open to a fresh and alternative look to the usual, and exploration of finishing options to set it apart from any other report they had seen in the past.

The Solution

We developed concepts for the anniversary edition of their annual report, which included die cut covers and a strong use of their brand colours. During the design process we expanded their brand image and developed a new use of the aspects of their logo. This proved successful as a refresh for the company’s image and was then to be rolled out over new concepts for their other publications and works from stationery to newsletters and any other company material.

A new concept was designed for their quarterly newsletter utilising the new use of their colours and the brand patterns. These proved successful with the company and the tenants who were receiving the new publication. Along with a design change, the articles were re-structured to include fixed feature articles for each month, a set of logos to accompany these features and a style that could be used throughout all article types.

Following on from the year of Sadeh Lok’s 25th anniversary we have continued to work with them on these projects and many more…

“In 2013 SLHG was looking for a designer who would create a special Annual Report to celebrate its 25th Anniversary. The results were amazing and, by default, the design which was produced resulted in the rebranding of the organisation. In addition Astwood Design secured the production of future Annual Reports to this day, quarterly Residents Newsletter, Residents Annual Report, design and print of letterheads, business cards, banners and digital media. The Team are always professional, great to work with, provide high quality results and we would certainly recommend them to any other businesses.”

– Sue Scargill

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