Dylathon celebrating Dylan Thomas

The Problem

To develop a brand and look for the Dylathon, a theatre performance celebrating 100 years of Dylan Thomas. A straight 36 hour reading of the works of Dylan Thomas by well known celebrities such as Ian Mckellen, Sian Phillips and Katherine Jenkins along side local groups from his home town of Swansea.

The Brand

The Dylathon Brand had to be versatile and adaptable to be used across all forms of print and digital media, so a style had to be used that could be transformed to fit all dimensions and orientations. It had to reflect Dylan Thomas’ frivolous, irreverent, yet cultured works, and the brilliant stars of the stage that would be involved.

The Solution

We worked closely with the team at Swansea Grand Theatre and those organising the Dylan Thomas Festival to mirror the poet’s character and wild behaviour to create a look worthy of the name which could then be recognisably run across all necessary material to follow.

Sir Ian McKellen reflects on "joyous" Dylathon

“The Dylathon was a joyous occasion, as performers and audience revelled in the unique beauty of Dylan Thomas’s words spoken out loud,” said the Lord of the Rings star, whose contributions included narrating Do Not Go Gentle into that Good Night, and extracts from Under Milk Wood. “I’m so pleased the event has been preserved for others to enjoy.”

Website

Progressing with the brand, we produced the website to promote the show and its increasing number of participants joining the show alongside programmes, access to online bookings and the theatre for any further information. This has since been converted into a site to promote the Dylathon CD Box Set of the entire 36 hour event available to buy online.

Dylathon CD Box Set of the entire event…

The Dylathon was a fitting finale to the year long celebrations that marked the centenary of Dylan Thomas’ birth and took the form of a 36 hour reading of the Thomas canon over the centenary birthday week-end in October 2014.